We are so excited to welcome Mikayla Watson to team DMS as our new Digital Marketing Coordinator. Mikayla’s first task – come up with an engaging way to tell you (and us) her story instead of the boring staff bio. Her response – ‘would an Instagram style carousel work?’. Let’s try! When I first explored …
Get to know Mikayla, DMS’ new Digital Marketing Coordinator Read More »
Port Macquarie-Hasting Council in collaboration with DMS, Fred&Co and Leonards Advertising recently launched the winter brand campaign Where Time Does Wonders. Unlike a short-term, last-minute booking push, this campaign represents a well-planned, long-term vision. Let’s rewind. https://youtu.be/b27Bq4Um1i8?si=oxd9c6Ire_n8CPMD The Brand – A Gift of Time Where did it all start? In 2021, DMS partnered with creative …
Where Time Does Wonders: A Strategic Approach to Destination Branding Read More »
Success isn’t just measured in economic terms – it’s measured in the quality of life, the preservation of natural beauty, and the strength of community bonds. In a world where hustle and bustle often reign supreme, finding balance can feel like an elusive dream. But in the heart of Ōtautahi Christchurch, New Zealand, balance isn’t …
Rediscovering Balance: Ōtautahi Christchurch’s New Brand Read More »
My top 5 insights from the TRC Sustainable Trails Conference 2024 in Central Otago New Zealand Last week Carl and I attended the TRC Sustainable Trails Conference 2024 in Central Otago New Zealand, and it was a veritable treasure trove of insights into trail opportunities, not just within Central Otago, but across broader horizons. Charlotte …
As an avid traveller and keen environmentalist, I have an inherent passion for exploring nature’s wonders and promoting responsible tourism. Carl, Charlotte and I first worked together at NSW National Parks, where we played an active role in promoting the positive impacts tourism can have on our natural environment, if done responsibly. Considering myself more …
Travellers vs Tourists: Finding a Balance in Modern Travel Read More »
Another week and another destination expert joins the DMS team. We are thrilled to welcome Charlie Rutherford to the team as our new Lead Destination Marketing and Campaigns. Charlie is an outcomes focussed, results driven campaign manager that loves nothing more than developing and delivering strategic, creative and fully integrated campaigns to market. She also …
Get to know Charlie, DMS’ new Lead Destination Marketing and Campaigns Read More »
By Ben Andrews Instagram’s new social media platform Threads, offers a fresh canvas for destination marketers. At the same time, it brings a new sense of pressure to marketing teams –“What do we post? How often? What is our strategy? I don’t have time for this!” Those on the app have probably already seen the …
Threads Unravelled – 5 Early Outtakes for Destination Marketers Read More »
By Oliver Batten Some may argue that the two words “tourism” and “sustainability” do not go hand-in-hand or that there’s no such thing as “sustainable tourism”. But in a globalised world, it is important to acknowledge the current systems in play and the positive impacts that tourism can have on people and places. A recent …
A regenerative approach to tourism aims to revolutionise Canada’s tourism sector. Read More »
This week, DMS is thrilled to welcome Ben Andrews to our team as Head of Digital Experience. The dynamic landscape of digital and social media channels is a key stimulus for Ben, who revels in the challenge of keeping up with the constant changes from the big platforms and evolving ways to stand out in …
DMS Welcomes Ben Andrews as Head of Digital Experience Read More »
By DMS The power of destinations to be noticed in a sea of sameness comes from a simple truth: people want you to relate to them, not just talk about you. In an attention-challenged world we need to create an emotional connection. It means speaking to our audience in a way that resonates with them. …
Turning heads by turning destination marketing on its head Read More »
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We acknowledge the Traditional Owners of Country throughout Australia and recognise their continuing custodianship of the land, waters and culture for over 60,000 years.
We pay our respects to their Elders past, present and emerging. We are privileged to learn from them in the way we care for and share Australia’s diverse nature and culture, and we strive to walk humbly in the footsteps of those who have walked these paths before us.
