Destination Marketing

Where Time Does Wonders: A Strategic Approach to Destination Branding

Port Macquarie-Hasting Council in collaboration with DMS, Fred&Co and Leonards Advertising recently launched the winter brand campaign Where Time Does Wonders. Unlike a short-term, last-minute booking push, this campaign represents a well-planned, long-term vision. Let’s rewind. https://youtu.be/b27Bq4Um1i8?si=oxd9c6Ire_n8CPMD The Brand – A Gift of Time Where did it all start? In 2021, DMS partnered with creative …

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Rediscovering Balance: Ōtautahi Christchurch’s New Brand

Success isn’t just measured in economic terms – it’s measured in the quality of life, the preservation of natural beauty, and the strength of community bonds. In a world where hustle and bustle often reign supreme, finding balance can feel like an elusive dream. But in the heart of Ōtautahi Christchurch, New Zealand, balance isn’t …

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Travellers vs Tourists: Finding a Balance in Modern Travel

As an avid traveller and keen environmentalist, I have an inherent passion for exploring nature’s wonders and promoting responsible tourism. Carl, Charlotte and I first worked together at NSW National Parks, where we played an active role in promoting the positive impacts tourism can have on our natural environment, if done responsibly. Considering myself more …

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Get to know Charlie, DMS’ new Lead Destination Marketing and Campaigns

Another week and another destination expert joins the DMS team. We are thrilled to welcome Charlie Rutherford to the team as our new Lead Destination Marketing and Campaigns. Charlie is an outcomes focussed, results driven campaign manager that loves nothing more than developing and delivering strategic, creative and fully integrated campaigns to market. She also …

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East End of Rundle (EEOR) Trail, Canada

A regenerative approach to tourism aims to revolutionise Canada’s tourism sector.

By Oliver Batten Some may argue that the two words “tourism” and “sustainability” do not go hand-in-hand or that there’s no such thing as “sustainable tourism”. But in a globalised world, it is important to acknowledge the current systems in play and the positive impacts that tourism can have on people and places. A recent …

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Turning heads by turning destination marketing on its head

By DMS The power of destinations to be noticed in a sea of sameness comes from a simple truth: people want you to relate to them, not just talk about you. In an attention-challenged world we need to create an emotional connection. It means speaking to our audience in a way that resonates with them. …

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Strategy and long-term relationships the real winners at the NSW Tourism Awards

By DMS Since 2015, DMS has been working with Destination Barrington Coast (Mid-Coast Council) and Mudgee Region Tourism, putting in place and building on the foundations for success. This year’s NSW Tourism Awards recognised the value of great strategy and adopting a sustainable approach to elevate the awareness and appeal of previously little-known destinations. It …

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