Destination Marketing

Travellers vs Tourists: Finding a Balance in Modern Travel

As an avid traveller and keen environmentalist, I have an inherent passion for exploring nature’s wonders and promoting responsible tourism. Carl, Charlotte and I first worked together at NSW National Parks, where we played an active role in promoting the positive impacts tourism can have on our natural environment, if done responsibly. Considering myself more …

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Get to know Charlie, DMS’ new Lead Destination Marketing and Campaigns

Another week and another destination expert joins the DMS team. We are thrilled to welcome Charlie Rutherford to the team as our new Lead Destination Marketing and Campaigns. Charlie is an outcomes focussed, results driven campaign manager that loves nothing more than developing and delivering strategic, creative and fully integrated campaigns to market. She also …

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East End of Rundle (EEOR) Trail, Canada

A regenerative approach to tourism aims to revolutionise Canada’s tourism sector.

By Oliver Batten Some may argue that the two words “tourism” and “sustainability” do not go hand-in-hand or that there’s no such thing as “sustainable tourism”. But in a globalised world, it is important to acknowledge the current systems in play and the positive impacts that tourism can have on people and places. A recent …

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Turning heads by turning destination marketing on its head

By DMS The power of destinations to be noticed in a sea of sameness comes from a simple truth: people want you to relate to them, not just talk about you. In an attention-challenged world we need to create an emotional connection. It means speaking to our audience in a way that resonates with them. …

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Strategy and long-term relationships the real winners at the NSW Tourism Awards

By DMS Since 2015, DMS has been working with Destination Barrington Coast (Mid-Coast Council) and Mudgee Region Tourism, putting in place and building on the foundations for success. This year’s NSW Tourism Awards recognised the value of great strategy and adopting a sustainable approach to elevate the awareness and appeal of previously little-known destinations. It …

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Go on, we dare you – Avoiding the sea of sameness

By DMS Today’s tourism world is highly competitive and cluttered with so many destinations all shouting about their attributes. The bigger the budget, the louder they shout. Sadly, it’s creating a sea of sameness. And COVID-19 has done little to calm the competition. Given all this, how do destinations stand out from the noisy crowd? …

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