DMS sets a new standard for destination branding, marketing and management. We pioneer change in the industry, setting the pace for destination success.

Our goal is clear: we craft practical, tailored and action-based strategies for leading destinations.


Where Time Does Wonders: A Strategic Approach to Destination Branding

Port Macquarie-Hasting Council in collaboration with DMS, Fred&Co and Leonards Advertising recently launched the winter brand campaign Where Time Does Wonders. Unlike a short-term, last-minute booking push, this campaign represents a well-planned, long-term vision. Let’s rewind. https://youtu.be/b27Bq4Um1i8?si=oxd9c6Ire_n8CPMD The Brand – A Gift of Time Where did it all start? In 2021, DMS partnered with creative

Read More »

Rediscovering Balance: Ōtautahi Christchurch’s New Brand

Success isn’t just measured in economic terms – it’s measured in the quality of life, the preservation of natural beauty, and the strength of community bonds. In a world where hustle and bustle often reign supreme, finding balance can feel like an elusive dream. But in the heart of Ōtautahi Christchurch, New Zealand, balance isn’t

Read More »

Trending Buzz Words

How Set-Jetting, Gig-Trips & Flight-Shaming are influencing travel. These hottest travel trends are just some of the buzz words that I came across at the recent Destination Australia 2024 conference.  So to start… let’s lay out what they actual mean: Set-jetting: a growing trend of tourists being inspired to visit a location purely based on

Read More »

We acknowledge the Traditional Owners of Country throughout Australia and recognise their continuing custodianship of the land, waters and culture for over 60,000 years.

We pay our respects to their Elders past, present and emerging. We are privileged to learn from them in the way we care for and share Australia's diverse nature and culture, and we strive to walk humbly in the footsteps of those who have walked these paths before us.

Artwork by Steven Jupurrurla Nelson, Janganpa Jukurrpa (Brush-tail Possum Dreaming) – Mawurrji, Warlpiri country