WE'RE YOUR
STRATEGIC ALLY.
DMS sets a new standard for destination branding, marketing and management. We pioneer change in the industry, setting the pace for destination success.
Our goal is clear: we craft practical, tailored and action-based strategies for leading destinations.
DMS has two arms. They are inseparable; working tirelessly together to deliver the best outcomes for our clients:
DMS ADVISORY
DMS DIGITAL
OUR IMPACT / SUSTAINABILITY
OUR WORK & CLIENTS
OUR MEMBERSHIPS
INSIGHTS & NEWS
Get to know Mikayla, DMS’ new Digital Marketing Coordinator
We are so excited to welcome Mikayla Watson to team DMS as our new Digital Marketing Coordinator. Mikayla’s first task – come up with an engaging way to tell you (and us) her story instead of the boring staff bio. Her response – ‘would an Instagram style carousel work?’. Let’s try! When I first explored
Where Time Does Wonders: A Strategic Approach to Destination Branding
Port Macquarie-Hasting Council in collaboration with DMS, Fred&Co and Leonards Advertising recently launched the winter brand campaign Where Time Does Wonders. Unlike a short-term, last-minute booking push, this campaign represents a well-planned, long-term vision. Let’s rewind. https://youtu.be/b27Bq4Um1i8?si=oxd9c6Ire_n8CPMD The Brand – A Gift of Time Where did it all start? In 2021, DMS partnered with creative
Rediscovering Balance: Ōtautahi Christchurch’s New Brand
Success isn’t just measured in economic terms – it’s measured in the quality of life, the preservation of natural beauty, and the strength of community bonds. In a world where hustle and bustle often reign supreme, finding balance can feel like an elusive dream. But in the heart of Ōtautahi Christchurch, New Zealand, balance isn’t
We acknowledge the Traditional Owners of Country throughout Australia and recognise their continuing custodianship of the land, waters and culture for over 60,000 years.
We pay our respects to their Elders past, present and emerging. We are privileged to learn from them in the way we care for and share Australia's diverse nature and culture, and we strive to walk humbly in the footsteps of those who have walked these paths before us.
Artwork by Steven Jupurrurla Nelson, Janganpa Jukurrpa (Brush-tail Possum Dreaming) – Mawurrji, Warlpiri country
