DMS sets a new standard for destination branding, marketing and management. We pioneer change in the industry, setting the pace for destination success.

Our goal is clear: we craft practical, tailored and action-based strategies for leading destinations. 

DMS has two arms. They are inseparable; working tirelessly together to deliver the best outcomes for our clients:


which leads the way with our strategy-first approach. We set the strategy and provide the roadmap to success through realistic and practical action plans. We also create marketing strategies and campaigns that hit the spot with your target markets and bring your brand and positioning to life; backed up by the power of performance measures that let you crow about your success.


which delivers insights critical to navigate digital marketing in today’s highly competitive and always-on world. More than this, DMS Digital manages social media platforms and website content on behalf of many of our clients, seamlessly switching to adopt the distinctive voice, manner and tone that resonates with each client’s target audience. It’s a rare skillset that we harness to further inform our marketing strategies and plans to ensure they are fit for purpose in a digitally obsessed marketplace.


Get to know Mikayla, DMS’ new Digital Marketing Coordinator

We are so excited to welcome Mikayla Watson to team DMS as our new Digital Marketing Coordinator. Mikayla’s first task – come up with an engaging way to tell you (and us) her story instead of the boring staff bio.  Her response – ‘would an Instagram style carousel work?’. Let’s try! When I first explored

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Where Time Does Wonders: A Strategic Approach to Destination Branding

Port Macquarie-Hasting Council in collaboration with DMS, Fred&Co and Leonards Advertising recently launched the winter brand campaign Where Time Does Wonders. Unlike a short-term, last-minute booking push, this campaign represents a well-planned, long-term vision. Let’s rewind. https://youtu.be/b27Bq4Um1i8?si=oxd9c6Ire_n8CPMD The Brand – A Gift of Time Where did it all start? In 2021, DMS partnered with creative

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Rediscovering Balance: Ōtautahi Christchurch’s New Brand

Success isn’t just measured in economic terms – it’s measured in the quality of life, the preservation of natural beauty, and the strength of community bonds. In a world where hustle and bustle often reign supreme, finding balance can feel like an elusive dream. But in the heart of Ōtautahi Christchurch, New Zealand, balance isn’t

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We acknowledge the Traditional Owners of Country throughout Australia and recognise their continuing custodianship of the land, waters and culture for over 60,000 years.

We pay our respects to their Elders past, present and emerging. We are privileged to learn from them in the way we care for and share Australia's diverse nature and culture, and we strive to walk humbly in the footsteps of those who have walked these paths before us.

Artwork by Steven Jupurrurla Nelson, Janganpa Jukurrpa (Brush-tail Possum Dreaming) – Mawurrji, Warlpiri country