EAR TO THE GROUND
Travellers’ Pulse takes research and trends analysis to the next level. It integrates visitor research fast facts, global travel trends, visitor sentiment analysis and insights from an online traveller forum, to uncover a deeper, richer understanding of what really motivates your visitors.
It provides practical insights to inform everything from marketing and visitor services through to experience development. The first step is to understand the desires, expectations, and barriers of potential visitors to make sure your destination stands out, encourage them to book their next trip, stay longer and spend more.
Travellers’ Pulse reinforces a guiding principle of the NSW Visitor Economy Strategy 2030 and a key to success for any destination or business, which is to ‘put the visitor first’.