We walk the talk and sometimes we take a boat too

OUR TEAM

Meet Charlotte Prouse

Charlotte is a destination specialist who has worked in regional tourism for over 20 years. Starting out with Tourism Victoria and along the way spending time with Hello World, Ramada UK, Destination NSW and Tourism Australia, specialising in food & wine and Australia’s national landscapes. With or without wine, Charlotte simply loves to find the magic of destinations.

LET'S CONNECT

Meet Carl Solomon

Carl has created and executed award-winning destination brand and marketing strategies and practical visitor economy roadmaps. He has worked across the community, business and government sectors and with the United Nations. When not snorkelling, his happy place is working with destinations to achieve their ambition and deliver benefits for their communities.

LET'S CONNECT

Meet Andrew Sargant

Andrew spent 25 years working for some of Australia’s leading advertising agencies, including Saatchi & Saatchi Advertising and George Patterson Y & R. Before joining DMS, he was Director of Regional Tourism at Destination NSW. Even while clinging to the side of a mountain, Andrew can’t resist the deep dive to understand the how and why behind great outcomes.

LET'S CONNECT

Meet Adam Williams

Over 20 years, Adam has produced layouts, photoshoots and marketing solutions for print and digital projects and events. He brings brands to life through visual direction and a 360 degree creative approach. He was the Art Director on the launch of Women’s Health Australia, becoming its Creative Director. Intrigue by nature and intrigue by design is Adam to a tee.

LET'S CONNECT

SUBJECT MATTER EXPERTS

Our Subject Matter Experts are leaders in their field. And they’re top people too; you can take our word for it. We work with them when we know their expertise will bring a point of difference to making your destination shine.

INGA HLÍN PÁLSDÓTTIR

Branding, industry engagement and crisis management

Inga is the former Director of Visit Iceland. She led brand Iceland as a place and destination, both in crisis and in times of growth. Her expertise spans stakeholder engagement, integrated marketing and regenerative sustainability.

JO MACKELLAR

Research

Jo has twenty years of experience delivering quality research and insights for tourism and event agencies, including Tourism Australia, Arts NSW and local governments in regional Australia.

SHANE DREDGE

Indigenous Culture & Experience Development

Shane has extensive experience in developing and implementing strategic plans with Government, the tourism industry and Indigenous communities. This includes the NSW Aboriginal Tourism Action Plan to deliver a greater understanding of the richness of Aboriginal culture and provide economic and social benefits for Aboriginal people

OUR PREFERRED PARTNERS

Our partners are agencies who value-add to the work we do. They bring it to life and let it sing or soar. They know how to take a great strategy and make it work hard for your destination. The key to success? Collaboration.

creative partner

media partner

creative partner

destination partner

innovation & technology partner

smart cities & Ec-dev partner

First Nations specialist

OUR MEMBERSHIPS

MAKING A DIFFERENCE

DMS proudly supports not-for-profit organisations who do amazing work to make our world a better place. Each and every day.

Science for Wildlife contributes to effective wildlife conservation through innovative science-based solutions and genuine community involvement. Carl is a Board member and DMS regularly provides pro-bono support.

Bangarra is an Aboriginal and Torres Strait Islander organisation and one of Australia’s leading performing arts companies. Its mission is to create inspiring experiences that change society