Mudgee Region Tourism (MRT)
DMS has been working with Mudgee since 2015. In 2021, Mudgee was recognised by TripAdvisor as one of the Top Ten Emerging Destinations in the world.
REFRESH THE MUDGEE REGION BRAND: RESET YOUR SENSES
To reimagine your destination, start with your brand. That’s exactly what MRT did. DMS revealed their emotional territory to create a new brand strategy and tagline that repositioned Mudgee and continues to deliver in spades.
MUDGEE REGION’S DESTINATION CAMPAIGN: ‘LET’S SKIP TOWN TOGETHER.’
Starting with a great idea, building a campaign strategy and targeting our spend led to Mudgee Region’s most celebrated campaign to date. How? We addressed a perceived barrier, remained responsive, focused on conversion and measured our success. The Awards then followed. View the case study video
MUDGEE REGION’S WINE TOURISM CAMPAIGN: ‘WATER TO WINE.’
Finding our niche, targeting our efforts and shaping a campaign to resonate with our target audience (hosts of the international VFR market) were the steps to success. The results reinforce the power of having an informed strategy, staying focused and avoiding trying to be ‘something to everybody.’
MUDGEE REGION TOURISM DESTINATION MANAGEMENT PLAN 2020-2025
Our brief was to leverage the successes to date and involve the local industry to create a strategic roadmap to continue growing a sustainable visitor economy for the whole region. More than this, it needed to be practical, actionable and measurable. Tick. Click through to an interview with Cara George (former MRT CEO).
Mudgee Region recognised in the top 10 emerging destinations globally by TripAdvisor. How’s that for a measure of success?