Turning heads by turning destination marketing on its head


The power of destinations to be noticed in a sea of sameness comes from a simple truth: people want you to relate to them, not just talk about you.

In an attention-challenged world we need to create an emotional connection. It means speaking to our audience in a way that resonates with them.

By stepping up to this challenge, two of our clients are being recognised as finalists in the upcoming 2022 NSW Tourism Awards and the 2022 Mumbrella Travel Marketing Awards.

Destination Barrington Coast is a finalist in both Awards for their Blaze your Own Trail ‘Who cares if’ destination campaign:

  • Mumbrella Travel Marketing Awards – Breakthrough Destination of the Year category
  • NSW Tourism Awards – Tourism Marketing & Campaigns and Local Government Award for Tourism

Meanwhile, Australia’s North West Tourism is a finalist in the Mumbrella Travel Marketing Awards Best Use of Data category for its inspiring Venture The Kimberley campaign.

DMS is proud to have partnered with our clients, Destination Barrington Coast and Australia’s North West Tourism as well as Fred & Co Digital Advertising, Big Head Digital and Leonards Agency to create two outstanding campaigns, which smashed all expectations.

Congratulations to all involved on making the finals and wishing both destinations all the best at the Awards!

If you would like to receive a copy of the stage one VFR Report or find out more about ComeVisit, send us an email at sayhello@destinationmarketingstore.com.au