Carl Solomon Harnessing the power of AI to deepen engagement, the growth of the hybrid work & play segment and holiday spend prioritised despite economic uncertainty – insights that are influencing our dynamic and ever-evolving industry. At DMS we are passionate about remaining future-focused and visitor-centric. It defines our point of difference and is partly …
By Oliver Batten We love seeing our clients coming up with sustainable solutions. With three UNESCO Biosphere Reserves and the recent launch of a new Sustainability Program, Visit Sunshine Coast is paving a green path towards sustainable tourism. By simply punching in your travel itinerary to the Sunshine Coast, the new Trip CO₂ Calculator will …
Empowering Eco-Friendly Adventures – Visit Sunshine Coast Read More »
Another week and another destination expert joins the DMS team. We are thrilled to welcome Charlie Rutherford to the team as our new Lead Destination Marketing and Campaigns. Charlie is an outcomes focussed, results driven campaign manager that loves nothing more than developing and delivering strategic, creative and fully integrated campaigns to market. She also …
Get to know Charlie, DMS’ new Lead Destination Marketing and Campaigns Read More »
By Ben Andrews Instagram’s new social media platform Threads, offers a fresh canvas for destination marketers. At the same time, it brings a new sense of pressure to marketing teams –“What do we post? How often? What is our strategy? I don’t have time for this!” Those on the app have probably already seen the …
Threads Unravelled – 5 Early Outtakes for Destination Marketers Read More »
By Oliver Batten Some may argue that the two words “tourism” and “sustainability” do not go hand-in-hand or that there’s no such thing as “sustainable tourism”. But in a globalised world, it is important to acknowledge the current systems in play and the positive impacts that tourism can have on people and places. A recent …
A regenerative approach to tourism aims to revolutionise Canada’s tourism sector. Read More »
Exciting news this week as we welcome Oliver Batten to the DMS team as Lead – Destination Strategy and Sustainability. Oliver (Oly) has worked across a diverse range of roles and along the way found his passion for sustainability and innovation. Oly will be working across our client base with a focus on developing destination …
Introducing Oliver Batten, DMS Lead – Strategy and Sustainability Read More »
This week, DMS is thrilled to welcome Ben Andrews to our team as Head of Digital Experience. The dynamic landscape of digital and social media channels is a key stimulus for Ben, who revels in the challenge of keeping up with the constant changes from the big platforms and evolving ways to stand out in …
DMS Welcomes Ben Andrews as Head of Digital Experience Read More »
By DMS The power of destinations to be noticed in a sea of sameness comes from a simple truth: people want you to relate to them, not just talk about you. In an attention-challenged world we need to create an emotional connection. It means speaking to our audience in a way that resonates with them. …
Turning heads by turning destination marketing on its head Read More »
By DMS Since 2015, DMS has been working with Destination Barrington Coast (Mid-Coast Council) and Mudgee Region Tourism, putting in place and building on the foundations for success. This year’s NSW Tourism Awards recognised the value of great strategy and adopting a sustainable approach to elevate the awareness and appeal of previously little-known destinations. It …
Strategy and long-term relationships the real winners at the NSW Tourism Awards Read More »
By DMS Fish where the fish are : Makes sense if you want to catch fish. It also makes sense if you want to catch visitors. Visitor Servicing is about connecting with as many visitors, or potential visitors, as possible. Both inside and outside the destination. Then providing them with information that will influence where …
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