Become an Astronaut

The overview effect is a phrase coined by NASA astronauts returning from the moon. From space they looked back on earth with a completely new perspective. A perspective that changed their views on how they looked at the world and the fragility of the planet. Sometimes you need to take a step back (or even up) to get the full picture. We’ve created the Reimagining Destination Series because ‘seeing the wood from the trees’ can sometimes be challenging. The series has been developed to provide new perspectives on the future of travel. And above all, see what’s possible.

TABLE FOR 20

ASTRONAUT TRAINING & WORKSHOPS

KEYNOTES & PRESENTATIONS

FORESIGHTS & INSIGHTS

TABLE FOR 20

Have you ever been asked who you’d invite to the ultimate dinner party? It’s this philosophy that inspired us to create a Table for 20. We invite thought leaders who shape our discussion over a couple of immersive hours. In true dinner party style, all our guests are welcome to join the discussion or ask the questions they’ve always wanted to ask. Our previous special guests have included Inga Hlín Pálsdóttir, former Director of Visit Iceland and Billie Moser and Heather Anderson of Travel Portland, USA. Keep in touch to find out who our next thought leader will be and to book your seat at our Table for 20.

ASTRONAUT TRAINING & WORKSHOPS

Reimagining destinations not only requires imagination, sometimes it requires a new perspective. Our astronaut program involves a series of workshops designed to reimagine what’s possible and inspire the leaders of your destination to think outside the box. The focus is on best practice and new ideas that are shaping the future of travel. From creating destination brands to developing experiences and new solutions for visitor servicing.

KEYNOTES & PRESENTATIONS

Whether it’s delivering a keynote address at a global conference or facilitating a masterclass for your local industry, we love turning theory into (best) practice with relevant case studies that inspire our audience to reimagine what is possible. 

FORESIGHTS & INSIGHTS

We’re big fans of research. From global trends to domestic insights. Beyond informing our work, we share them through our regular newsletters and blogs. From sound bites to deep dives, they cover a range of topics that are relevant for the destinations of tomorrow. The newsletter will also include a regular feature on ‘Thought Leaders’. Brands who have changed their world by questioning the status quo and challenging their category conventions.

Scroll over these Thought Leaders who reimagined what’s possible

THE ICELAND ACADEMY

By not taking themselves too seriously, Iceland became one of the most talked about destinations in the world.

OATLY

Oatley reimagined the milk category. They are now valued at around $2 billion.

DERBY - TASMANIA

From forgotten mining town to mountain biking capital of Australia.

WHO GIVES A CRAP

Transformed loo paper from a bathroom necessity to a global cause that saves lives.
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